Insurance Sales Officer Job Description Template
Insurance sales officers sell life, health, motor, and general insurance policies to individual and corporate clients through direct channels and partner networks. India's insurance sector is projected to reach INR 21 lakh crore (USD 250 billion) by 2030, with IRDAI-registered insurers (LIC, HDFC Life, ICICI Prudential, Bajaj Allianz, Tata AIA) expanding distribution in Tier-2 and Tier-3 cities. Use our insurance sales officer job description template to attract IRDAI-licensed candidates. It covers key responsibilities, required skills, Indian education requirements, salary insights, and the selection process.
Job title:
Insurance Sales Officer
Location:
Pan-India (multiple branch locations)
Job type:
Full-time, Permanent
Reports to:
Branch Manager / Area Sales Manager
Experience:
1-3 years of field sales experience
Employment type:
Permanent
About the role
We are looking for goal-oriented Insurance Sales Officers to drive policy sales through direct customer outreach, agency networks, and bank assurance partnerships. You'll generate leads, conduct need-based financial assessments, meet monthly premium targets, and ensure persistency ratios. This role requires IRDAI regulation knowledge, strong negotiation skills, and willingness for field travel within the assigned territory.
About the company: - Established: 2001 - Employees: 25,000+ (including sales force, branch staff, and support functions) - Industry: Insurance (Life Insurance) - Certifications: IRDAI registered life insurer, ISO 9001, listed on BSE and NSE - Presence: 1,500+ branches across 700+ cities and towns pan-India - Known for: Top 5 Indian private life insurer by market share; strong bancassurance partnerships with 30+ banks
Insurance sales officer roles and responsibilities
Insurance sales officers drive policy sales and build customer relationships: - Prospect new customers through cold calls, door-to-door visits, referrals, and leads generated by the company - Conduct need-based financial analysis with customers to recommend suitable life/health/motor insurance plans - Explain policy features, premium amounts, coverage details, exclusions, and claim settlement processes to customers - Assist customers with proposal form filling, collect KYC documents (Aadhaar, PAN, bank details), and ensure accurate submission - Achieve monthly premium targets (First Year Premium - FYP) and policy count goals assigned by the branch manager - Maintain policy persistency ratio above 80% at 13th-month and 25th-month milestones as per IRDAI guidelines - Recruit and train insurance advisors or agents under yourself (for senior roles with agency building responsibility) - Follow up with customers for premium renewals, lapsed policy revival, and cross-selling riders or top-up covers - Ensure compliance with IRDAI regulations on customer suitability, benefit illustrations, and anti-money laundering guidelines - Prepare daily sales reports in CRM, track conversion ratios, and attend morning sales huddles at the branch
Insurance sales officer qualifications and skills - 1-3 years of field sales experience in insurance, financial services, or BFSI products - IRDAI insurance agent license (IC-33 / IC-34 / IC-38 / IC-11) or willingness to obtain before joining - Ability to conduct need-based financial assessments and compute Human Life Value (HLV) for life insurance needs - Strong local language proficiency (e.g., Marathi for Mumbai, Kannada for Bengaluru) plus Hindi and English - Valid driving license and access to two-wheeler for field travel within assigned territory - Persistency management skills - ability to track renewal dates and follow up without customer attrition - Basic MS Excel skills for sales reporting and commission reconciliation - Knowledge of insurance products - term plans, ULIPs, endowment, health insurance, motor insurance, and group insurance - Familiarity with IRDAI regulations on policy issuance, free look period, surrender value, and claim settlement norms - Self-motivated with the ability to work independently without daily supervision in the field
Education and Experience Requirements - Degree: Bachelor of Commerce (BCom), Bachelor of Business Administration (BBA), BA, or any graduation from a UGC-recognised university (minimum 50%) - Minimum qualification: HSC (Class 12) pass for candidates from smaller towns; graduation preferred for metro roles - Total experience: 1-3 years in field sales, preferably in insurance, mutual funds, or banking - Industry experience: Prior experience in life insurance or health insurance agency sales is preferred - Certifications: IRDAI IC-33 / IC-38 license mandatory; AMFI / NISM certification for dual-product roles is a plus - Freshers with internship experience in insurance sales and IRDAI license can be considered for trainee roles
Insurance sales officer average salary
In India, Insurance Sales Officers earn 2.5-5 Lakhs Per Annum (LPA) base plus performance-linked incentives. The on-target-earnings (OTE) typically range from 3.5-8 LPA depending on premium achievement. Freshers with IRDAI license earn 2.4-3 LPA fixed plus 25-50% variable. Top performers in metro branches earn 6-10+ LPA OTE.
Source: Naukri Salary Index 2025-26; Randstad India Insurance Sector Salary Trends 2025; TeamLease Employment Outlook 2025.
Benefits - Compensation: Fixed salary + sales incentives (monthly and quarterly) + annual bonus - Statutory: Provident Fund (PF), Employees' State Insurance Corporation (ESIC) (if gross <=21,000/month), Gratuity - Additional: Group medical insurance, personal accident cover, term life insurance - Perks: Fuel reimbursement, mobile allowance, lead management tool access, insurance training programs - Growth path: Insurance Sales Officer -> Senior Sales Officer -> Branch Manager -> Area Sales Manager -> Regional Head
Other details - Probation period: 6 months - Notice period: 30 days (15 days during probation) - Immediate joiners preferred: Yes - Bond / Service agreement: None for sales roles; training cost recovery clause (up to 25,000) if leaving within 6 months - Working days: 6 days (Monday to Saturday); Sunday compulsory off - Work mode: Field-based (branch visit daily morning for huddle; rest of day in field) - Shifts: General shift (9 AM-7 PM); no night shifts - Relocation support: No (local candidates preferred due to territory assignment)
Selection process
1. Resume screening: Shortlisted based on graduation and 1+ year of field sales experience in BFSI
2. Telephonic screening: 10-minute screening call covering current role, target achievement, territory experience, and IRDAI license status
3. Sales role-play: 15-minute simulated sales interaction with the Branch Manager to assess objection handling and product knowledge
4. Personal interview: 30-minute panel interview with Area Sales Manager and HR covering sales approach, persistency management, and local market knowledge
5. Document verification: IRDAI license, degree certificates, previous experience letters, ID proof, and address proof
6. Offer rollout
How to apply - Platform: Apply through company careers portal, Naukri, LinkedIn, or walk-in to the nearest branch - Documents: Resume, IRDAI license (if already held), educational certificates, experience letters, Aadhaar, PAN, passport-size photo - Timeline: Rolling intake every month; shortlisted candidates processed within 1 week - Walk-in: Direct walk-in interviews every Thursday at 10 AM at the branch; carry IRDAI license and resume
Frequently asked questions
1. What does an Insurance Sales Officer do in India?
An Insurance Sales Officer sells life, health, and general insurance policies to individual and corporate clients. They prospect leads, conduct need-based assessments, explain policy features, achieve monthly premium targets, maintain persistency, and manage customer relationships. The role is field-based with daily travel in the assigned territory.
2. What qualifications do I need to become an Insurance Sales Officer in India?
Graduation (Bachelor of Commerce (BCom), Bachelor of Business Administration (BBA), BA) or HSC pass for smaller town roles. IRDAI IC-33 or IC-38 license is mandatory for insurance sales. AMFI/NISM certification is a plus for bancassurance roles. 1-3 years of field sales experience is required.
3. What is the average salary of an Insurance Sales Officer in India?
Fixed salary ranges from 2.5 to 5 Lakhs Per Annum (LPA). On-target earnings (including incentives) range from 3.5 to 8 LPA. Top performers in metro branches earn 6-10+ LPA OTE. Incentives are paid monthly on premium achievement.
4. How can I hire the right Insurance Sales Officer in India?
Test objection handling through a sales role-play during the interview. Verify IRDAI license validity and previous persistency ratios. Look for candidates with a two-wheeler and valid driving license. Prioritise candidates who have worked in the same territory and have established agent or customer networks.