Digital marketing executive job description template
Digital marketing executives plan, execute, and optimise online marketing campaigns across SEO, SEM, social media, and email channels. India's digital advertising market is projected to reach ₹1,000 billion by 2026, with edtech and e-commerce companies driving significant demand for marketing talent. Use our digital marketing executive job description template to attract skilled marketers for your team. It covers key responsibilities, required skills, Indian education requirements, salary insights, and the selection process.
Job title:
Digital Marketing Executive
Location:
Bengaluru, Karnataka (or remote for select roles)
Job type:
Full-time, Permanent
Reports to:
Digital Marketing Manager / Head of Marketing
Experience:
1-3 years
Employment type:
Permanent
About the role
We are looking for a data-driven Digital Marketing Executive to manage and scale our online acquisition channels. You'll own campaign execution across Google Ads, Meta (Facebook/Instagram), and programmatic platforms, analyse performance data, and optimise for ROI. Experience with edtech or D2C marketing funnels is a strong plus. You'll work closely with content, creative, and product teams to drive measurable business outcomes.
About the company: - Established: 2015 - Employees: 3,000+ - Industry: EdTech (online test prep, upskilling, and certification courses) - Certifications: ISO 27001 (learner data security) - Presence: 15 cities across India; 2 million+ registered learners - Known for: India's top 3 edtech platform for competitive exam preparation (JEE, NEET, GATE, UPSC, CAT); listed in Deloitte Tech Fast 50 India
Digital marketing executive roles and responsibilities - Plan and execute paid ad campaigns on Google Ads (Search, Display, YouTube, PMax) and Meta Ads (Facebook, Instagram, Reels) - Manage monthly advertising budget of ₹10-50 lakh across channels; optimise for CPA, ROAS, and lead quality - Conduct keyword research, audience segmentation, and A/B testing of ad creatives and landing pages - Monitor campaign performance daily through Google Analytics, Meta Business Suite, and CRM dashboards - Prepare weekly and monthly performance reports with actionable insights for the marketing manager - Coordinate with the content team for ad copy, landing page content, and email marketing campaigns - Manage SEO - on-page optimisation, technical SEO, and backlink strategy for organic growth - Stay updated on platform policy changes and new ad formats (Performance Max, Advantage+) - Handle influencer marketing and affiliate partnerships for specific campaigns
Digital marketing executive qualifications and skills - Hands-on experience with Google Ads (Search, Display, Video), Meta Ads Manager, and Google Analytics 4 - Proficiency in Excel/Google Sheets for data analysis and pivot tables - Understanding of tracking and attribution - UTM parameters, conversion tracking, pixel implementation - Familiarity with SEO tools (Ahrefs, SEMrush, or Moz) and CMS platforms (WordPress) - Knowledge of India-specific marketing platforms (Google My Business, JustDial for local SEO; ShareChat, Moj for regional campaigns) - Strong copywriting skills for ad creatives and landing pages - Certification: Google Ads Certified, Meta Certified (or willingness to complete within 3 months) - Good analytical ability and data-driven decision-making skills
Education and Experience Requirements - Degree: Bachelor of Business Administration (BBA), Bachelor of Commerce (BCom), BSc (Mass Communication), BMM, or Master of Business Administration (MBA) in Marketing - Minimum 50% in graduation - 1-3 years of experience in digital marketing, preferably with an edtech, e-commerce, or D2C brand in India - Certifications in Google Ads, Google Analytics, or Meta Blueprint are preferred - Portfolio of past campaigns with measurable results (CPA, ROAS, conversion rate improvements)
Digital marketing executive average salary
In India, Digital Marketing Executives with 1-3 years of experience earn ₹3-6 Lakhs Per Annum (LPA) Cost to Company (CTC) depending on the company, city, and skill set. Edtech and e-commerce companies in Bengaluru typically pay on the higher end (₹4.5-6 LPA). Candidates with Google Ads + Meta proficiency command a 15-20% premium. Digital marketing managers with 5+ years earn ₹8-15 LPA.
Source: Naukri Salary Index 2025-26; Randstad India Marketing & Sales Salary Report 2025.
Benefits - CTC includes: Fixed + Performance bonus (annual, based on campaign performance and revenue contribution) - Statutory: Provident Fund (PF), Gratuity (payable after 5 years), Employees' State Insurance Corporation (ESIC) if eligible - Additional: Medical insurance (self + family), term life insurance, annual learning budget (₹25,000-50,000 for certifications and courses) - Perks: Flexible work hours, work-from-home 2 days/week, free access to company learning platform, laptop and Wi-Fi reimbursement
Other details - Probation period: 6 months - Notice period: 30-60 days - Immediate joiners preferred: Yes (candidates currently serving notice may negotiate) - Bond / Service agreement: None typically for marketing roles - Working days: 5 days a week (Monday to Friday) - Work mode: Hybrid - 3 days in office (Bengaluru), 2 days WFH - Shifts: General shift (10 AM - 7 PM) - Relocation support: Not provided; candidates must be based in or willing to relocate to Bengaluru
Selection process
1. Resume screening: Based on digital marketing experience, certifications, and industry fit (edtech preferred)
2. Portfolio review: Share 2-3 past campaigns with metrics - budget managed, CPA, ROAS, creative examples
3. Technical interview: 45-minute interview covering Google Ads (campaign structure, bidding strategies), Meta Ads, GA4, and tracking setup
4. Case study assignment: Design a 30-day campaign strategy for a new course launch (₹10L budget, target: 500 leads at ≤₹500 CPA)
5. HR interview: Fitment discussion - salary expectations, notice period, growth aspirations
6. Offer rollout
How to apply - Platform: Apply through LinkedIn, Naukri, or the company's careers portal - Documents: Resume (PDF), portfolio of past campaigns (metrics summary in a slide deck or document) - Timeline: Applications reviewed within 5 working days; process completed within 2 weeks
Frequently asked questions
1. What does a Digital Marketing Executive do in India?
A Digital Marketing Executive manages online ad campaigns across Google Ads, Meta, and other platforms. They optimise for CPA, ROAS, and lead quality. In edtech, this includes running campaigns for course enrollments, webinar registrations, and app installs. The role requires daily performance monitoring, A/B testing, and reporting.
2. What qualifications do I need to become a Digital Marketing Executive in India?
A Bachelor of Business Administration (BBA), Bachelor of Commerce (BCom), BMM, or Master of Business Administration (MBA) in Marketing is preferred. Google Ads and Meta certifications are highly valued. Hands-on experience with GA4, Google Ads, and Meta Ads Manager is expected. 1-3 years of experience with measurable campaign results is typical.
3. What is the average salary of a Digital Marketing Executive in India?
1-3 years experienced executives earn ₹3-6 Lakhs Per Annum (LPA). Bengaluru and Mumbai pay 15-20% higher. Candidates with strong analytics and Google Ads expertise command a premium. Marketing managers with 5+ years earn ₹8-15 LPA.
4. How can I hire the right Digital Marketing Executive in India?
Require a portfolio with metrics - candidates who track CPA, ROAS, and LTV are more effective than those who list campaign names. Use a case study assignment in the interview process. Prioritise candidates with Google Ads and Meta certifications and direct experience in your industry (edtech, e-commerce, fintech).