Content writer job description template
Content writers create engaging written content for websites, blogs, social media, email campaigns, and marketing collateral. India's content marketing industry has grown significantly with companies investing in SEO-driven content strategies for customer acquisition. Use our content writer job description template to attract skilled writers for your marketing team. It covers key responsibilities, required skills, Indian education requirements, salary insights, and the selection process.
Job title:
Content Writer
Location:
Mumbai, Maharashtra (remote options available for experienced candidates)
Job type:
Full-time, Permanent
Reports to:
Content Manager / Marketing Manager
Experience:
1-3 years
Employment type:
Permanent
About the role
We are looking for a talented Content Writer to create compelling content that drives organic traffic, engages readers, and supports lead generation. You'll write blog posts, landing pages, email newsletters, social media captions, and long-form guides. This role is ideal for writers who can research complex topics (edtech, finance, technology) and produce clear, well-structured content that ranks on search engines.
About the company: - Established: 2018 - Employees: 500+ - Industry: EdTech (online learning and career upskilling) - Certifications: ISO 27001 - Presence: Remote-first with offices in Mumbai, Bengaluru, and Pune - Known for: India's fastest-growing professional upskilling platform with 1 million+ registered users; featured in LinkedIn Top Startups India 2024
Content writer roles and responsibilities - Research and write 10-15 SEO-optimised blog posts per month (1,500-3,000 words each) on topics related to career growth, skill development, and industry trends - Create landing page copy, email sequences, and lead magnets (ebooks, whitepapers, cheat sheets) for marketing campaigns - Edit and proofread content from guest contributors and subject matter experts - Optimise content for SEO - target keywords, meta titles, meta descriptions, header tags, internal linking - Maintain brand voice guidelines across all content channels - Track content performance using Google Analytics, SEMrush, and Rank Math; suggest data-backed improvements - Manage the editorial calendar and coordinate with design, SEO, and product marketing teams - Write for Indian audiences - adapt tone and references for Indian readers (festivals, cultural context, regional examples)
Content writer qualifications and skills - Exceptional writing and editing skills in English with a strong command of grammar and style (AP Stylebook familiarity preferred) - Ability to simplify complex topics into clear, engaging prose for a general audience - SEO knowledge - keyword research (Ahrefs/SEMrush), on-page optimisation, content clustering, and topical authority concepts - Familiarity with WordPress or other CMS platforms - Basic understanding of HTML for formatting (headings, lists, anchor tags) - Ability to write in Hindi or other Indian languages is a strong plus (for bilingual content) - Portfolio of published work - blog posts, articles, or marketing copy that drove measurable results (traffic, engagement, conversions)
Education and Experience Requirements - Degree: BA (English, Journalism, Mass Communication), BMM, Bachelor of Commerce (BCom), or related field - Minimum 50% in graduation - 1-3 years of full-time content writing experience, preferably in edtech, B2B SaaS, or e-commerce - English language certification (IELTS 7+ or equivalent) preferred for non-native speakers - Freshers with exceptional portfolios and internship experience may be considered for junior roles
Content writer average salary
In India, Content Writers with 1-3 years of experience earn ₹2.5-5 Lakhs Per Annum (LPA) Cost to Company (CTC) depending on the company, skill set, and location. Content writers with SEO expertise and portfolio of high-ranking articles command a 20-30% premium. Senior content writers (5+ years) earn ₹6-10 LPA. Mumbai and Bengaluru pay 15-20% higher than other cities.
Source: Naukri Salary Index 2025-26; Indeed India Salary Data 2025.
Benefits - CTC includes: Fixed + Content performance bonus (quarterly, based on organic traffic and lead generation metrics) - Statutory: Provident Fund (PF), Gratuity (payable after 5 years), Employees' State Insurance Corporation (ESIC) if eligible - Additional: Medical insurance (self + family), annual learning budget (₹15,000-30,000 for writing courses and tools) - Perks: Remote-first culture, flexible work hours, free access to company learning platform, subscription to Grammarly Premium and SEMrush
Other details - Probation period: 6 months - Notice period: 30 days - Immediate joiners preferred: Yes - Bond / Service agreement: None - Working days: 5 days a week (Monday to Friday) - Work mode: Remote-first - report to the Mumbai office once a month for team sync - Shifts: General shift (flexible start time between 8 AM-11 AM) - Relocation support: Not applicable for remote roles
Selection process
1. Portfolio review: 3-5 published writing samples (blog posts, articles, or marketing copy) demonstrating range and quality
2. Writing test: 90-minute timed test - write a 800-1000 word blog post on an assigned topic (SEO-optimised with proper structure)
3. Editorial interview: 45-minute discussion covering previous work, editorial judgment, SEO knowledge, and content strategy approach
4. HR interview: Fitment and salary discussion
5. Offer rollout
How to apply - Platform: Apply through LinkedIn, Naukri, or the company's careers portal - Documents: Resume (PDF), portfolio of 3-5 published writing samples, brief cover letter (max 300 words) explaining your content writing approach - Timeline: Applications reviewed within 7 working days; writing test is sent to shortlisted candidates
Frequently asked questions
1. What does a Content Writer do in India?
A Content Writer creates written content for blogs, landing pages, emails, and social media to drive organic traffic and support lead generation. They research topics, optimise for SEO, and work with marketing teams to produce content aligned with business goals. Many Indian companies also require bilingual writing (English + Hindi) for regional reach.
2. What qualifications do I need to become a Content Writer in India?
A degree in English, Journalism, Mass Communication, or a related field is a plus but not required with a strong portfolio. SEO knowledge (keyword research, on-page optimisation) is increasingly expected. A published portfolio of blog posts or articles is essential for shortlisting.
3. What is the average salary of a Content Writer in India?
Junior writers (0-2 years) earn ₹2-3.5 Lakhs Per Annum (LPA). Mid-level (2-4 years) earn ₹3.5-6 LPA. Senior writers (5+ years) with SEO expertise earn ₹7-12 LPA. Freelance content writers typically charge ₹1-5 per word depending on experience and topic complexity.
4. How can I hire the right Content Writer in India?
Require a portfolio with measurable outcomes (traffic growth, ranking improvements, lead generation from content). Use a timed writing test during the hiring process - a good portfolio does not guarantee good writing under deadline. Prior experience in your specific domain (edtech, fintech, health) significantly reduces ramp-up time.